“Hold On,” has connected with audiences everywhere and is currently in the Top 10 on the gospel radio chart and in the Top 20 on Urban AC Mediabase and BDS charts. Off of Fortune’s third album, IDENTITY, “Hold On,” is a universal song that offers hope and encouragement.
Shot in HD, the stunning video was directed by Bobby Yan on location in Atlanta’s historic Carter Center in Freedom Park. F.I.Y.A. and Monica look absolutely gorgeous as Fred Hammond lend his signature brand of cool to the video’s aesthetics. Also featured are cameos by Atlanta’s own, Isaac Carree and Toya Wright.
The video premieres September 27th as 106 & Park’s ‘New Joint of the Day.’ 106 & Park airs nationally on BET at 6:00pm EST/5:00pm CST.